How To Boost Your Online Wellness Class Attendance

By: Katie Shannahan

 

The online fitness market is booming and expected to grow by 30% through 2026. According to Global Market Insights, “Rising health concerns coupled with the growing penetration of internet connectivity will boost the market growth.” Balance provides wellness trainers, instructors, and coaches with an all-in-one workflow management platform to foster and grow their online practice. Balance was created in the “pre-covid era” during the shifting paradigm and is constantly evolving with new capabilities and features, adapting to an ever-changing industry. 

Whether you’re already teaching online or looking to pivot, a strong instructor profile, consistency, and social media are effective tools in boosting your online wellness class attendance. This post takes a deep dive into utilizing each of these tools. 

Curate a Strong Instructor Profile

We all know the importance and value of a first impression. So start yours off right with a strong profile that consists of three main sections: photo, biography, and your areas of focus. 

Photo: A high-resolution photo will allow potential students to see who will be teaching them. Have fun with it, and stand out with a photo of you performing your favorite yoga pose!

Biography: A description of your experience, training, and why you love teaching will help to establish an emotional connection.

Pro Tip: Upload a video introduction for your potential students, giving them an insight into your personality, teaching style, and why they should enroll in your classes.

Be Consistent

Consistency is key when it comes to your practice- fortunately, Balance provides you with all the tools you need in one place, allowing you to spend more time serving your students. Our mission is to provide the necessary tools, resources, and opportunities to empower passionate instructors to make a difference in the well-being of their students.

A consistent schedule will help students establish their own routine and know when to expect new content from you.

Promote on Social Media

Balance’s marketplace is a great start in the promotion of your wellness classes. With nearly 10K monthly website visitors from all over the world, you’ll reach new eyes by listing your classes on Balance. In addition, instructors are featured on Balance’s social media platforms. 

Utilizing your personal social media is an additional way to help spread the word about your upcoming classes, workshops, and series. Social platforms can serve as a search engine and can help potential students find you, if you take the appropriate actions.

Social Media Best Practices To Follow: 

  • Include a link to your Balance instructor page in your bio. This way, you can eliminate a step for potential students and drive them straight to your page.
  • Join groups on Facebook that align with your practice and promote your teachings there. 
  • Use hashtags in your captions as a way to be discovered on social media. Some popular hashtags you can use include: #onlineyogapractice #ondemandfitness #yogaclassesonline #virtualyogateacher #onlineyogaclass #yogaanywhere #virtualyoga 
  • Share snippets of your on-demand classes to your profiles as a sneak peek for people to see your teachings.
  • Promote your classes through Instagram stories, utilizing the swipe-up feature to register if applicable 

 

Remember Your Existing Community

The community you have worked hard to cultivate and establish needs to be the first and foremost reason you show up to your practice. Treasure your community to help maintain student retention and increase brand loyalty.  

By catering to your existing community, they’ll be more likely to recommend you and your teachings to others! Their brand loyalty will lead to friends and families coming to you as well.

To learn more about the benefits of joining Balance as an instructor, please visit https://www.balance-withus.com/ and sign up for your FREE account today.

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